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| Copyright 2008-2009 Illinoisnbl.com All Rights Reserved |
FOR IMMEDIATE RELEASE
NBL LAUNCHES TWO RECRUITMENT PROGRAMS
Incentives given to tracks and members to help grow ridership
HILLIARD, OH (Dec.31, 2009) — Following the stated goals of the strategic plan to grow local membership, the NBL is launching two programs aimed at
giving all member tracks better tools for track promotions and increasing membership.
Effective January 1st, the NBL is introducing its Track Cash Back program which will last throughout 2010. The program will match a track’s promotional
expenditures by paying $25 back for every full new member they sign up as the result of a promotional campaign. Each track must show that the funds were
spent on marketing or promotions in order to receive the matching funds. Any form of marketing or promotions will be recognized as eligible for the
matching funds, including flyers, school programs, advertisements, events, etc.
The second program is a new version of the NBL’s popular Bring A Buddy program. Starting February 1st and continuing throughout 2010, any current
member who recruits a full new member will receive $25 off their renewed membership at any point during 2010.
The Bring A Buddy program will also feature a grand prize for the rider who recruits the most full new members over the course of 2010. A first prize will be
awarded to any member who recruits ten or more new full members, a second place prize for seven to nine new members, and a third place prize for three
to six new members. Prizing details will be released prior to the program’s start date on February 1st. Please be aware that new full members recruited
through the Bring A Buddy program will not count towards the Track Cash Back program.
NBL CEO, Gary Aragon states, “We truly are committed to the local programs, and this is one of the ways we intend to show our support. I look forward to
working with tracks to develop further ways to assist them.”
NBL LAUNCHES TWO RECRUITMENT PROGRAMS
Incentives given to tracks and members to help grow ridership
HILLIARD, OH (Dec.31, 2009) — Following the stated goals of the strategic plan to grow local membership, the NBL is launching two programs aimed at
giving all member tracks better tools for track promotions and increasing membership.
Effective January 1st, the NBL is introducing its Track Cash Back program which will last throughout 2010. The program will match a track’s promotional
expenditures by paying $25 back for every full new member they sign up as the result of a promotional campaign. Each track must show that the funds were
spent on marketing or promotions in order to receive the matching funds. Any form of marketing or promotions will be recognized as eligible for the
matching funds, including flyers, school programs, advertisements, events, etc.
The second program is a new version of the NBL’s popular Bring A Buddy program. Starting February 1st and continuing throughout 2010, any current
member who recruits a full new member will receive $25 off their renewed membership at any point during 2010.
The Bring A Buddy program will also feature a grand prize for the rider who recruits the most full new members over the course of 2010. A first prize will be
awarded to any member who recruits ten or more new full members, a second place prize for seven to nine new members, and a third place prize for three
to six new members. Prizing details will be released prior to the program’s start date on February 1st. Please be aware that new full members recruited
through the Bring A Buddy program will not count towards the Track Cash Back program.
NBL CEO, Gary Aragon states, “We truly are committed to the local programs, and this is one of the ways we intend to show our support. I look forward to
working with tracks to develop further ways to assist them.”
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